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3 ways to prep for fall wholesale season
When I talk to artists and makers, many express interest in wanting to expand the wholesale side of their business. (For those who are new to the lingo, that simply means selling your work to stores.)...
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Are there enough pieces in your collection? Three signs it’s time to expand...
This past month was all about trade shows, and as I’ve been walking around the shows and talking to both new and established makers, I’ve been asking myself one question: “What sets successful,...
View ArticleFive ways to help buyers navigate a large collection.
As I mentioned in my last post, one of the things that sets successful, established designers apart from struggling, emerging designers is that established designers tend to have larger, though still...
View ArticleWhy your fear of rejection is keeping you from asking for the sale.
The following is adapted from my upcoming ebook, Try It & See: How to Get Sh*t Done While Overanalyzing Everything, which is available for pre-order now! Every artists and maker I know wants to...
View ArticleDon’t let shame stop you from selling!
While in times like these, it’s pretty amazing that we have the Internet and social media to help us all stay connected, that connection can come with some pretty harsh side effects. Like shame. As we...
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It’s not the art in museums that’s the most valuable.
The most essential art is the art we live with. I’ve spent most of my life believing that the most valuable art in the world lives in museums. On the surface, this isn’t a bad thing. I grew up going to...
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The antidote to consumerism is art.
Or why you should be shouting from the rooftops on Black Friday and Cyber Monday. (Whether you’re having a sale or not.) We’re just eight days away from the start of Black Friday/Cyber Monday weekend,...
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Four ways to move on from an “unsuccessful” launch.
Your art isn’t bad if it doesn’t sell out five minutes after you launch it. The other day, I clicked on the (admittedly click-baity) headline, “Ella Emhoff’s Knit Collection Immediately Sold Out.” If...
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Falling in love with your work is a continual process.
But it’s a process that’s essential for marketing and selling. One of my firm beliefs is that it’s so much easier to market and sell your work as an artist and maker if you truly love your work. I’m...
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Why selling IRL should be an essential part of your marketing strategy.
Yes, especially in 2023! I’m not going to sugarcoat it. 2022 was a really tough year for selling online. There are exceptions, of course (which we’ll talk about in a moment), but so many artists,...
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